It should come as no surprise to learn that digital marketing is an integral piece of the business strategy puzzle. Audiences from all backgrounds embrace online interactions on a daily basis. This provides a fantastic platform for businesses like yours to shine. One of the most efficient ways to do it is through effective content marketing.
Stepping into the world of content marketing can seem a daunting prospect for inexperienced companies. With the help of this guide, you’ll soon appreciate the key features as well as its importance.
What Is Content Marketing?
One of the hardest things for a new digital marketer to master is the difference between content marketing and direct promotion. Ultimately, it all comes down to the tone.
Unlike press releases and sales tools, content marketing should stimulate enthusiasm in a soft way. Instead of promoting a product, the online content builds interest towards the brand without seeking sales. It is a far less aggressive approach.
Content will most commonly be presented in the form of a blog, vlog, social media updates, and infographics – though certainly includes a much wider range of material.
What Are The Benefits?
As with anything in business, those efforts are only worth making if they will actively boost the hopes of success. In truth, the rewards gained from a strong content marketing strategy can be considerable. Here are five beneficial outcomes of content marketing:
#1. Increased Search Engine Presence
A strong Google ranking is one of the greatest weapons that any modern business can possess. Not only will it increase traffic from audiences actively looking for products like yours. But it also aids reputations and status. The SEO arena has changed drastically over the past few years as Google has become more advanced. Blogs and content posts are far better weighted as search engines try to offer their users the best results. If you want to appear on page one (you do!), content marketing is key.
#2. Show Personality
It’s one thing for potential customers to become aware of the business, but securing their interest is a more rewarding outcome. Since content marketing is less promotional than other advertising, it offers a fantastic chance to provide insight into the people, products and services behind the brand. Great content will encourage interaction to further enhance that participation. When clients can relate and find true value in your content, they’ll be far more likely to convert.
#3. Encourage More Regular Visits
Familiarity is a key ingredient if you are going to turn interest into sales. A regular stream of content via a blog or vlog channel will keep clients coming back for more. Simply getting them to visit your site more frequently will boost the likelihood of a conversion. Regular updates can enhance your search ranking. Better still, if some of those posts go viral, you should find that your website reaches a far larger audience too. After all, people are far more likely to click a link that their friends have shared rather than paid advertising.
#4. Builds Credibility
Before committing to any purchase, a consumer wants to be reassured that your business has the authority to satisfy their needs. An informative blog that offers continued insight into your field of interests shows passion and commitment. On a side note, you can use those educational pieces to softly push those clients towards the desired outcome. Some customers will search for answers to their questions rather than a direct product. Improving your ranking in search engines like Google in this manner will have a positive impact. In addition, research for the content could lead to new opportunities.
#5. Rewards Customers
All customers seek value for money, and there’s no better value than getting something for free. A blog provides this as it is essentially like providing them an online magazine free of charge. In addition to the positive vibes, it keeps the company fresh in their minds.
What (And How Often) Should I Post?
The answer to that question will be determined by reviewing several factors. As long as the content educates and entertains your target market while strengthening that bond, you’ll be on your way to a successful content marketing strategy. Consider including video, audio, along with text based content. If you can entertain while educating your results will be far more positive.
If you cannot update your content marketing streams at least two to three times per week, results will be limited. Finally, before adding new posts and crafting your content strategy, you should learn about keyword research and the myriad of available tools used by content marketing professionals. Winning keywords that actually convert is the key to bringing the best results from search engine traffic.
What Else Should I Know?
Content marketing is a critical aspect of any company’s online strategy. Primarily because its influence can be felt in so many different areas as you work to stay one step ahead of the crowd. However, you should avoid the trap of thinking it’s you versus the world.
Posting on external platforms can be equally beneficial for your web presence as internal posts. For starters, link building is the building block of search engine ranking. Meanwhile, the content can also directly recruit new visitors from the audience of the destination website. Conversely, accepting guest posts on your blog or vlog can be a great way to increase the flow of content while adding increased personality.
The exact details of content types and tone may vary from business to business, but those core principles remain. Master this field, and your entire marketing strategy will look stronger than ever.