Effective date: 1st day of January, 2022

https://marsworks.com (the “Site”) is owned and operated by MARSWorks Inc. MARSWorks Inc. can be contacted at:

info@marsworks.com
+1 (613) 860-6277
2310 St. Laurent Blvd, Unit 101, Ottawa, ON K1G5H9

Purpose

The purpose of this privacy policy (this “Privacy Policy”) is to inform users of our Site of the following:

• The personal data we will collect
• Use of collected data
• Who has access to the data collected
• The rights of Site users
• The Site’s cookie policy

This Privacy Policy applies in addition to the terms and conditions of our Site.

Information that is gathered from visitors

In common with other websites, log files are stored on the web server saving details such as the visitor’s IP address, browser type, referring page and time of visit.

Cookies may be used to remember visitor preferences when interacting with the website.

Where registration is required, the visitor’s email and a username will be stored on the server.

How the Information is used

The information is used to enhance the visitor’s experience when using the website to display personalized content and possibly advertising.

E-mail addresses will not be sold, rented or leased to 3rd parties.

E-mail may be sent to inform you of news of our services or offers by us or our affiliates.

E-mails collected from any lead generation or contact form will be used to contact you with materials offering through promotion (ex. Free SEO tips/Digital Marketing advice).

Visitor Options

If you have subscribed to one of our services, you may unsubscribe by following the instructions which are included in e-mail that you receive.

You may be able to block cookies via your browser settings but this may prevent you from access to certain features of the website.

Cookies

Cookies are small digital signature files that are stored by your web browser that allow your preferences to be recorded when visiting the website. Also they may be used to track your return visits to the website.

3rd party advertising companies may also use cookies for tracking purposes.

Google Analytics

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”).

Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the Site (including your IP address) will be transmitted to and stored by Google on servers in the U.S. If the IP anonymization is activated, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. In exceptional cases, the full IP address is sent to and shortened by Google servers in the U.S.

On behalf of the website provider Google will use this information for the purpose of evaluating your use of the Site, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. Google will not associate your IP address with any other data held by Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

• https://tools.google.com/dlpage/gaoptout?hl=en-GB.

Further information concerning the terms and conditions of use and data privacy can be found at:

• https://www.google.com/intl/en/policies/privacy/partners/
• http://www.google.com/analytics/terms/gb.html
• https://www.google.de/intl/en_uk/policies/
• https://support.google.com/analytics/answer/6004245?hl=en

Google Analytics Advertising

Google Analytics Advertising Features allows implementers to enable features in Analytics that aren’t available through standard implementations. This website has enabled Google Analytics Advertising features. Advertising features used by this website include:

• Remarketing with Google Analytics
• Google Display Network Impression Reporting
• Google Analytics Demographics and Interest Reporting
• Integrated services that require Google Analytics to collect data for advertising purposes, including the collection of data via advertising cookies and identifiers

By enabling the Advertising Features, implementers enable Google Analytics to collect data about user traffic via Google advertising cookies and identifiers, in addition to data collected through a standard Google Analytics implementation. Regardless of how implementers send data to Google Analytics (for example, via the Google Analytics tracking code, Google Analytics SDK, or the Measurement Protocol), if implementers use Google Advertising Features, they must adhere to this policy.

We will not identify users or facilitate the merging of personally identifiable information with non-personally identifiable information collected through any Google advertising product or feature unless we have robust notice of, and the user’s prior affirmative (i.e., opt-in) consent to, that identification or merger, and are using a Google Analytics feature that expressly supports such identification or merger. Irrespective of users’ consent, an attempt to disaggregate data that Google reports in aggregate will not be made.

Data retention

The Google Analytics Data Retention controls set the amount of time before user-level and event-level data stored by Google Analytics is automatically deleted from Analytics’ servers. These settings will take effect May 25, 2018.

User and event data retention

The retention period applies to user-level and event-level data associated with cookies, user-identifiers (e.g., User-ID) and advertising identifiers (e.g., DoubleClick cookies, Android’s Advertising ID, Apple’s Identifier for Advertisers). Aggregated data is not affected.

This website allows Analytics to retain data for (26) months before automatically deleting it.

When data reaches the end of the retention period, it is deleted automatically on a monthly basis.

If the retention period is changed, then any affected data is deleted during the next monthly process. For example, if it is changed from 26 months to 14 months, then any data older than 14 months is deleted during the next monthly process.

Whenever a modification to the retention period is made, Analytics waits 24 hours before implementing the change.

Reset on new activity

The retention period of the user identifier is reset with each new event from that user (thus setting the expiration date to current time plus retention period). For example, if data retention is set to 14 months but a user initiates a new session every month, then that user’s identifier is refreshed every month and never reaches the 14-month expiry. If the user doesn’t initiate a new session before the retention period expires, then that user’s data is deleted.

Google Analytics Opt-out Browser Add-on

To provide website visitors the ability to prevent their data from being used by Google Analytics, Google has developed the Google Analytics opt-out browser add-on for the Google Analytics JavaScript (ga.js, analytics.js, dc.js).

If you want to opt-out, download and install the add-on for your web browser. The Google Analytics opt-out add-on is designed to be compatible with Chrome, Internet Explorer 11, Safari, Firefox and Opera. In order to function, the opt-out add-on must be able to load and execute properly on your browser. For Internet Explorer, 3rd-party cookies must be enabled. The add-on prevents the Google Analytics JavaScript (ga.js, analytics.js, and dc.js) that is running on this website from sharing information with Google Analytics about visit activity.

Using the Google Analytics opt-out browser add-on will not prevent site owners from using other tools to measure site analytics. It does not prevent data from being sent to the website itself or in other ways to web analytics services.

Google Analytics’ currently available opt-outs for the web.

Google Analytics Cookies

Google Analytics mainly uses first-party cookies to report on user interactions on Google Analytics customers’ websites.

For users of this website, Google advertising cookies are used to enable features, such as Remarketing, for products like AdWords on the Google Display Network.

For more information about how Google uses advertising cookies, visit the Google Advertising Privacy FAQ. To manage settings for these cookies and opt-out of these features, visit the Ads Settings.

This website partners with Google to show ads to their visitors. Working with Google, they may use cookies for a number of purposes, such as to stop you from seeing the same ad over and over again, to detect and stop click fraud, and to show ads that are likely to be more relevant (such as ads based on websites you have visited).

Google stores a record of the ads served in logs. These server logs typically include your web request, IP address, browser type, browser language, the date and time of your request, and one or more cookies that may uniquely identify your browser. They store this data for a number of reasons, the most important of which are to improve the services and to maintain the security of their systems. They anonymize this log data by removing part of the IP address (after 9 months) and cookie information (after 18 months).

Advertising cookies

To help partners manage their advertising and websites, Google offers many products, including AdSense, AdWords, Google Analytics, and a range of DoubleClick-branded services. This website uses Google AdWords and Google Analytics. When visiting this website or seeing an ad from this website, various cookies may be sent to your browser.

These may be set from a few different domains, including google.com, doubleclick.net, googlesyndication.com, or googleadservices.com, or the domain of this website. These cookies will be set from their domains.

See more detail about the types of cookies used by Google and how they are used.

How you can control advertising cookies

You can use Ads Settings to manage the Google ads you see and opt out of Ads Personalization. Even if you opt out of Ads Personalization, you may still see ads based on factors such as your general location derived from your IP address, your browser type, and your search terms.

You can also manage many companies’ cookies used for online advertising via the consumer choice tools created under self-regulation programs in many countries, such as the US-based aboutads.info choices page or the EU-based Your Online Choices.

Finally, you can manage cookies in your web browser.

Other technologies used in advertising

Google’s advertising systems may use other technologies, including Flash and HTML5, for functions like display of interactive ad formats. They may use the IP address, for example, to identify a users general location. They may also select advertising based on information about your computer or device, such as your device model, browser type, or sensors in your device like the accelerometer.

Location

Google’s ad products may receive or infer information about your location from a variety of sources. For example, they may use the IP address to identify your general location; they may receive precise location from your mobile device; they may infer your location from your search queries; and websites or apps that you use may send information about your location to them.

Google uses location information in ad products to infer demographic information, to improve the relevance of the ads you see, to measure ad performance and to report aggregate statistics to advertisers.

Advertising identifiers for mobile apps

To serve ads in services where cookie technology may not be available (for example, in mobile applications), we may use technologies that perform similar functions to cookies. Sometimes Google links the identifier used for advertising on mobile applications to an advertising cookie on the same device in order to coordinate ads across your mobile apps and mobile browser. This can happen, for example, when you see an ad within an app that launches a web page in your mobile browser. This also helps us improve the reports we give to our advertisers on the effectiveness of their campaigns.

Declaration of Consent

By using our website you consent to the processing of such information in accordance with the terms of this privacy policy.

Contact Us

Any questions regarding this privacy policy should be addressed to MARSWorks Inc. by contacting us via the contact us page.