Every company needs a digital foundation
A new site, search engine optimization strategy, and paid advertising for Ottawa’s leading foundation and concrete company
Affordable Concrete Services realized that even construction companies need to take the lead in building a strong online presence to ultimately get the leads.
Affordable Concrete Services (ACS) is Ottawa’s most trusted name in foundation repair and waterproofing. They have been around long enough to satisfy over 2,500 customers in the Ottawa area. To help even more Ottawa homeowners, ACS realized that they had to take control of their online presence – because, after all, most homeowners are online trying to understand the complexity of how a home functions before hiring an expert.
MARSWorks listened to all the concerns and goals that ACS had and tailored a unique strategy to help ACS be seen online as a reliable and trustworthy company amidst a very competitive industry.
Organically, a new optimized website helped increase their ranking in the search engine results page for high traffic potential keywords such as foundation repair Ottawa. Further, a content marketing plan was put in place to target more potential organic traffic and offer homeowners the answers that they are looking for.
Social media platforms have been one of the main sources for increasing traffic to the ACS blog to increase brand awareness and lead generation.
With landing page optimization techniques put in place and a paid online ad campaign created, we looked to ensure ACS is visible to homeowners when they are at various points in the customer journey. This has allowed us to increase leads for ACS during the busy Spring season – loading up their work schedule for the remainder of the year.
Due to our efforts, we have seen some major improvements for ACS in 2018 compared to last year. With a unique digital marketing strategy, we have been able to increase overall web traffic, which has resulted in more engaged users that stay on the website longer and convert into highly qualified leads for ACS.
With a unique digital marketing strategy, we have been able to increase overall web traffic, which has resulted in more engaged users that stay on the website longer and convert into highly qualified leads for ACS.