A spooky challenge to increase online sales

A Google ad campaign blitz for The Haunted Walk’s busy Halloween season

Halloween is a busy time for The Haunted Walk, we wanted to see just how busy it could get.

The Haunted Walk operates out of Ottawa, Toronto, and Kingston, offering locals and tourists alike the opportunity to learn about the darker history of the city by way of a walking tour.

Halloween is already a busy time for The Haunted Walk, so increasing online sales around that time period seemed like a fun challenge. MARSWorks created a paid search campaign in September and October to see how much we could increase their online sales.

Using a combination of ads across Google’s Search Network and Display Network, MARSWorks was able to produce some astounding results.

In the short six week period of the campaign, the ads were seen 241,000 times and drove over 9,000 visitors to the Haunted Walk website. Most impressively, the ads generated an amazing 790% return on ad spend!

All this effort resulted in one of the busiest Halloween seasons ever for The Haunted Walk.

“I was amazed at the level of analysis and reporting that MARSWorks was able to provide. At any time they were able to tell me exactly how much revenue each ad was generating and on which days of the week. They used this trend analysis to make adjustments to the campaign along the way.”

Jim Dean
Owner, The Haunted Walk

Return on ad spend
790%
Ad impressions
241K
Traffic to website from ad campaign
9K

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